# Godaelli Psychiatry & Mental Health Center — Brand Guidelines

> The identity standards for Godaelli Psychiatry & Mental Health Center, an outpatient psychiatric practice serving Virginia, Maryland, and Washington, D.C. Psychiatric evaluation, medication management, supportive therapy, and testing for children, adolescents, adults, and seniors — in person and by telepsychiatry.

This site publishes Brand Guidelines Edition 01 (July 2026): logo system, colour
palette with measured contrast, typography, voice and tone, imagery, and
applications.

## Machine-readable guidelines

- [Brand guidelines, plain text](https://brand.godaellimentalhealth.com/guidelines.md): the full standards — hard rules, voice, worked do/don't examples, the practice's post templates with exact specs, colour and contrast limits, logo usage, and a pre-publish checklist. **Start here before producing anything that carries this identity.**

## Reference

- [Brand guidelines (full site)](https://brand.godaellimentalhealth.com): the complete illustrated document.

## Logo artwork — use these files, never redraw the mark

- [Complete kit (zip)](https://brand.godaellimentalhealth.com/brand/godaelli-brand-assets.zip): every mark below in one archive.

- [lockup-primary.png](https://brand.godaellimentalhealth.com/brand/lockup-primary.png): Primary lockup — Default. White or near-white fields. 1315×316.
- [lockup-white.png](https://brand.godaellimentalhealth.com/brand/lockup-white.png): Reversed lockup — Deep Purple, Godaelli Purple, or photography. 1315×316.
- [lockup-mono-purple.png](https://brand.godaellimentalhealth.com/brand/lockup-mono-purple.png): Monochrome lockup — One-colour print, engraving, embossing. 1315×316.
- [wordmark-primary.png](https://brand.godaellimentalhealth.com/brand/wordmark-primary.png): Wordmark — Type only, without the profile mark. 1023×219.
- [wordmark-white.png](https://brand.godaellimentalhealth.com/brand/wordmark-white.png): Wordmark · reversed — Type only, on dark fields. 1023×219.
- [wordmark-mono-purple.png](https://brand.godaellimentalhealth.com/brand/wordmark-mono-purple.png): Wordmark · monochrome — Type only, one-colour purple. 1023×219.
- [icon.png](https://brand.godaellimentalhealth.com/brand/icon.png): Profile icon — Small spaces where the name appears nearby. 239×316.
- [icon-white.png](https://brand.godaellimentalhealth.com/brand/icon-white.png): Profile icon · white — For solid purple tiles and dark fields. 239×316.
- [app-icon.png](https://brand.godaellimentalhealth.com/brand/app-icon.png): App icon — Portal, app stores, favicon source. 512×512.
- [avatar-solid.png](https://brand.godaellimentalhealth.com/brand/avatar-solid.png): Social avatar — Default avatar. Mark at 55% of the circle. 512×512.
- [stamp.png](https://brand.godaellimentalhealth.com/brand/stamp.png): The stamp — Seal for stationery and stickers. Min 96 px. 257×255.
- [butterfly.png](https://brand.godaellimentalhealth.com/brand/butterfly.png): The butterfly — Patient-facing warmth only. Never the logo. 382×469.

## Notes

- Voice is plain, specific, and unhurried. No exclamation marks, no urgency, no
  guarantees.
- Readers are patients and their families. Never include patient information,
  and never diagnose or give individual medical advice in public content.
- Some practice details (crisis-line wording) are not yet configured.
  https://brand.godaellimentalhealth.com/guidelines.md lists them; never invent a value.